Search Engine Optimization (SEO)

My name is Tim Roark and I work in local digital marketing with an emphasis in SEO (search engine optimization) in Springfield, Missouri. In my career I've work with designers and developers and business owners to make and optimize websites that provide superior customer experiences.

My SEO blog is where I’ll talk about trends and my thoughts on the industry, while this page will include the definition of local SEO and why you should consider working with and SEO expert. This isn't a sales pitch though, if you have questions or need help with the basics, please reach out to me.

My personal goal for helping businesses grow online is to connect passionate business owners with new clients. Online marketing can be spammy, but it can also be legitimate and sincere. The latter can help grow a business without the high costs (and low engagement) of traditional media.

What is SEO?

Search engine optimization is the process of making your website (business, personal blog, etc…) show up higher in search engines for keywords that you want to target.

If your website shows up on the first page of Google for a specific search query, then you are more likely to gain additional traffic to your website.

We all know their is value in website traffic, and SEO is one of the many strategies to drive traffic to your site.


Search Query (Keywords)

A search query is a word or string of words that a user types into Google with the intent of finding a specific piece of information. 

Using a search engines tends to lead to three types of search queries; navigational, informational, and transactional. These are all quite self explanatory, but we’ll look at an example of each.


Keyword Research

Now that we know what search queries are, we need to know which keywords to focus on.

A skilled SEO has many tools they will use to do keyword research to determine the keywords and search queries that people are using the most. Finding which keywords to target for your industry or blog takes time and patience. The best keywords to target can change over time or with seasonal trends.

The basic idea is that you want to target keywords with high search intent (there are lots of monthly searches) and low competition. You can get a quick feel for competition by searching for a keyword and seeing the kinds of websites that are on the first page. Lots of big companies in those search results? That keyword is going to harder to rank for.

If you want to play around with keyword research, Google “AdWords Keyword Planner” and set up an account. Check out this keyword planner resource, and start playing around.

There are many tools and articles that will help you do keyword research. It’s a skill that is refined over time.


The Three Elements of Ranking

The three main elements for ranking your website for a given keyword phrase are on-page SEO, off-page SEO, and user behavior. Let's take a look at what each of these mean.



This is by no means a comprehensive look at SEO, but I hope that it may have piqued your interest. Contact me with any question you may have, and I'll try my best to help you out.